FREE instant online car valuation

Enter your number plate

The idea for the goat yoga advert was finalised months before the advert was shot, meaning that we had lots of time to responsibly hire some aspiring goat actors. The goat handlers we worked with for the advert spent months training the goats for their big moment. During training, the goats spent time with humans and were exposed to lots of different sounds, to make sure they were comfortable and confident when the big day arrived.

Young goats have a tendency to kid around, so when planning for the advert we knew we would need to have ample goat actors on set, ready to step in should a star goat not be in the mood to play ball.

Goat: In The Making

The final advert you see on TV only features one goat but in the original script for the advert we had planned to have a number of goats in the scene. Therefore, in the story boards that were drawn you will see there are a number of goats roaming around. This was not the only thing to change between the storyboards and final cut. The yoga position we went with for in the advert is a very advanced, maybe even more impressive than the one sketched in the storyboards. What can we say, Phil’s talents really are limitless.

Drawings by Douglas Ingram

If you’re thinking the setting for our Goat Yoga advert looks familiar, there is a good reason. The stunning house that we used to shoot the advert in has made a number of TV appearances, most recently in the BBC’s, Killing Eve. If you’re an Ant and Dec fan you may also recognise it from their 2006 movie, Alien Autopsy.

Quick facts

Hit us up on social media to get your goat questions answered (or just to see more pictures of him kidding around).

If you’re as obsessed with Phil and the goat as we are, you can get your digital hooves on more pictures and exclusive behind the scenes shots

Check out our other behind the scenes pages here

Freestyle

Visit page

Puppy

Visit page

For regular updates and Philspiration follow us

FREE instant online car valuation

Enter your number plate