The idea for the goat yoga advert was finalised months before the advert was shot, meaning that we had lots of time to responsibly hire some aspiring goat actors. The goat handlers we worked with for the advert spent months training the goats for their big moment. During training, the goats spent time with humans and were exposed to lots of different sounds, to make sure they were comfortable and confident when the big day arrived.
Young goats have a tendency to kid around, so when planning for the advert we knew we would need to have ample goat actors on set, ready to step in should a star goat not be in the mood to play ball.
The final advert you see on TV only features one goat but in the original script for the advert we had planned to have a number of goats in the scene. Therefore, in the story boards that were drawn you will see there are a number of goats roaming around. This was not the only thing to change between the storyboards and final cut. The yoga position we went with for in the advert is a very advanced, maybe even more impressive than the one sketched in the storyboards. What can we say, Phil’s talents really are limitless.
Drawings by Douglas Ingram
If you’re thinking the setting for our Goat Yoga advert looks familiar, there is a good reason. The stunning house that we used to shoot the advert in has made a number of TV appearances, most recently in the BBC’s, Killing Eve. If you’re an Ant and Dec fan you may also recognise it from their 2006 movie, Alien Autopsy.
It’s a Pygmy goat. They are small, compact and stockily built – perfect for goat yoga!
In the coming weeks we will be hosting a poll on the webuyanycar.com Twitter to officially pick a stage name for the goat. The real name of the goat in our advert is Rock (his brother is called Punk, they come as a pair. Naturally Punk was there on shoot day too. Although true to his name, he did not want to confirm to our on-set rules, so spent the day in the green-pen).
If you think you recognise the scene of our Goat Yoga advert, you’re probably right. The house that we used to shoot the advert has made a number of TV appearances, including Killing Eve and Alien Autopsy, staring Ant and Dec.
You will see that the goat in our advert is adorned with wattles, on its upper neck. It’s a feature shared by a number of birds and also some breeds of pig. Not all goats are born with wattles and of those that are, some have two wattles whilst some are born with just one.
Hit us up on social media to get your goat questions answered (or just to see more pictures of him kidding around).