Negotiation Academy

Buy Better. Save More

We Brits hate talking about money. Which means 9 out of 10 of us are struggling to strike the deal we deserve. The fact is, it’s a buyers market, so you’re already in the best position.

We want to arm you with the negotiation skills you need to put you in the driving seat, enabling you to get the best deal possible on your next car.

With our crack team of experts, we’ve created the Negotiation Academy – a site packed with top tips so you can get a 360-degree negotiation education. We hope you enjoy our tips and films. Happy learning and happy haggling

How to negotiate

 Leading social psychologist Dr Sandi Mann reveals how to haggle.

 We’re a nation scared of negotiation, but to un-tap the best price on a new car you need to master the art. Dr Sandi Mann, a specialist in social psychology is a respected expert in behaviour. Here she shows you how to analyse body language and overcome fears so you can approach negotiation with confidence.


How to shop for the best deal

Retail expert Tarlok Teji explains how to shop for the best deal

When it comes to dealing with a dealer, you can easily feel that you’re on the road to rip off. Tarlok Teji, Retail Expert and Visiting Teaching Fellow at Manchester Business School has more than 30 years' experience within retail. In this film he exposes the top five tricks of the trade, so you can see through the games salespeople play.


Advice from the mechanic

 A mechanic for 31 years, Rich Evans reveals the essential checks to make on your next car

 As a mechanic for 31 years, our car expert Rich Evans knows exactly what to look out for when buying a new car. Rich takes us through the forecourt checks you should make to ensure you don’t get ripped off. While reminding you of the most important lesson: the ticketed price is just the starting price. There’s always room to negotiate.


Independent Financial advice

Straight talking financial advice from Finance expert Martin Chrimes

 Buying a car is one of the biggest purchases you’ll make, so it’s important to make sure that you’re getting the best deal possible. Our financial expert Martin Chrimes, renowned for his straight-talking consumer advice, gives us the golden rules to follow so that your hard earned money goes as far as possible.


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