The Apprentice is back on our TV screens this week, and with it comes the return of Lords Sugar’s beautiful Rolls-Royce Ghost with its iconic AMS1 number plate. Taking its letters from Alan Michael Sugar’s initials, it’s one of the most recognisable celebrity plates on TV and generates a fair bit of interest every year from Apprentice fans valuing it on We Buy Any Car! The Amstrad owner’s far from the only personality with a personalised reg number though, so here’s a run-down of some the UK’s most prominent plates.
Originally commissioned for the visit of Pope John Paul II back in 1979, these digits were snapped up by Chelsea owner Roman Abramovich for a cool £285,000 back in 2006, a lot to you and me but that’s only just enough to cover Jose Mourinho’s wages for a week! However, I’m disappointed to confirm the Russian billionaire hasn’t acquired himself the Popemobile yet for his fleet of super cars, that special plate on is on a Maybach 62.
The Apprentice isn’t the only business based reality show who’s stars have their own plates. Dragon’s Den has a few of its own with Theo Paphitis in particular a bit of a reg plate addict. The Cypriot born investor owns TH1EO, RYM4N (the name of his stationary business) and also reputably bought the rather cheeky W411KER and had it fitted in secret to one of Peter Jones’ motors. Scottish entrepreneur Duncan Bannatyne’s got a whole host of plates too, including F1TSO, for his gym repair van.
Septuagenarian entertainer Paul Daniels has one up his sleeve with this plate. After first enquiring about it back in the 60s, he finally got his hands on MAG1C in 1985 when he bought it with a Ferrari. Another TV star from that era with a similar reg is Jimmy Tarbuck who picked up COM1C from a Birmingham garage in 1968, the comedian had it fitted to one of his Mercedes and it’s still on one of the German manufacturer’s cars now.
Fast forward to a more modern TV celebrity and former The Only Way is Essex (TOWIE) star Amy Childs. £80,000 made this plate hers, more than doubling the cost of her Range Rover in the process. The reg is based on her catch phrase ‘well jel’, although she was left a little red faced and shaken after writing off the vehicle last year. Thankfully unlike the vehicle she escaped unharmed, but who knows where that reg has got to now?
Lady Penelope’s fabulous, rosé Roller had a reg plate to match its appearance in The Thunderbirds, but back in the real world this number’s owned by new Top Gear presenter Chris Evans. He’s had the plate on a few different cars over the years but for the last couple it’s been fixed to a bespoke built, candy pink, Rolls Royce Ghost. The motor was built to raise awareness for Breast Cancer Care and is still available to hire, with all proceeds going to charity.
From something very lady-like to The Mean Machine himself. Ex-footballer turned movie hard man Vinnie Jones owns the plate 100 VJ, he always gave everything out on the pitch and rumour has it the 100 stands for 100%. Funnily enough during his acting career the most memorable moments have involved motors, from the brutal car crash scene at the end of Lock Stock and Two Smoking Barrels, to the car thieving film which introduced him to American audiences, Gone in 60 Seconds.
Have you ever tried to value a star’s car? Do you have a desired number plate you love to get your hands on? Or have you seen another famous reg to tell us about? Get in touch!