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The filming of the Martial Arts ad demanded a calm and quiet set for Phil to get into a deep state of concentration. Everything had to be perfect, the lighting, the temperature, the aroma. We’re only kidding, Phil is no diva!

To set the scene, we built a temporary dojo to shoot the ad. It’s the most simple of the new adverts but it was one of the trickiest to shoot. You see Phil perched in a very challenging position for this ad, although we’re not giving anything away on how he managed that, TV magic baby, TV magic.

To your right is the final edit of our Martial Arts advert. Phil is a lone star in this one but it took a whole team of creative talent to make it happen. The set build for Martial Arts was a specialist build, crafted by expert set designers. This ad also employs the use of some fancy special effects. We’d like to say a huge thanks to all the lovely people that helped to make this ad happen. We hope you enjoy it.

To get your hands on more Martial Arts Phil, download exclusive behind the scenes shots

Check out our other behind the scenes pages here

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