As winter subsides and the clouds part to allow warmer weather and more outdoor activities, buyers’ attentions turn to cars that provide a more enjoyable driving experience during the warmer months. Sportier cars, particularly convertibles, are much more desirable on the approach to summer, so if you’re looking to sell this could be the perfect time.
Everything from budget convertibles such as soft top models of Mini Coopers and VW Beetles to higher-end sports models will see a rise in interest from buyers at this time of year, and ultimately a rise in market value.
Oppositely, more winter-ready models such as 4x4s lose a lot of interest at this time of year, which will likely have a knock-on effect on the resale value of these models during this time of year.
Similarly to spring, summer months still bear fruit for those looking to sell their sports cars, convertibles and even supercars. As Mother Nature turns up the heat, even more attention turns towards the prospect of owning a high-end luxury car, especially one that accommodates the bright weather.
Unfortunately for 4x4 sellers, interest in these models will hit its lowest point for the year. In fact, it’s common for car dealers to move the majority of their 4x4 stock to the back of the showroom during this time of year, to put their more summer-suited stock on show for potential buyers (this should speak volumes about what category of vehicle is ‘hot’ during each season).
In autumn, a large percentage of the UK return to work following the school summer holidays, often with a hefty holiday or credit card bill to pay off which means there is generally less interest in the retail market overall. As temperatures slowly drop and rain clouds become commonplace once again, consumer interest, and ultimately value, will begin to turn to more winter-ready models.
While the effects of winter are not yet in full swing, meaning the higher running and fuel-consumption costs of a 4x4 are not yet justified for many buyers, there is a definite rise in purchases for those looking to prepare in advance.
During winter, consumer interest for winter-ready vehicles reaches an annual high. Many areas of the UK suffer from harsh winters, especially in regions which see heavy snowfall, spiking interest in vehicles with extra traction and driving power suited to these conditions.
Over the past years, manufacturers have noticed a huge spike in internet interest in 4x4s on the approach to, and throughout winter, as well as a rise in sales of new and used 4x4 models during the same period. As you can imagine, the sporty summer cars see a considerable decrease in interest and value during winter months.