Tarlok Teji, Retail Expert and Visiting Teaching Fellow at Manchester Business School, has more than 30 years' experience within the retail sector.
With a prolific career in retail, both in house and as a consultant, his insider knowledge will help ensure that you understand exactly how and when to go shopping to bag that bargain.
You're invited to consider what you're being sold. Legally they don't have to sell to you and you don't have to pay the asking price.
Shops have money tied up which they need to convert to cash. So they need your business, even if you're only offering 90% of the ticketed price.
In nine out of ten cases margins have been built in to allow up to 10% off most items.
Every product has the potential to be haggled on. Find the department supervisor or store manager who will have the discretion to negotiate.
Car dealers have monthly targets. Go hunting the last weekend- or even the last day- of the month for the best deals as they try to hit their quota.
Use the internet to see if the product you want is cheaper online. If it is, take the evidence to the till and see if they'll price match.
Call ahead to check the advertised 'bargain' to avoid a wasted journey - or being coerced into a more expensive alternative.
Never buy a big ticket item on impulse. Go home, double check its credentials and only come back if you're sure it's right for you.
Financing is often the biggest source of profit for a retailer. Always double-check their interest rates with one from your bank.
Ignore the offer of added extras and instead concentrate on getting money off the final sale price.
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